Displaying your photography work on your website to gain new clients and sales is an effective way of building brand recognition and showcasing the quality of your work. By having a professional-looking portfolio online, potential customers and clients will be more likely to inquire about your services or purchase prints or other products. Additionally, having a website will make it easy for people to contact you directly, giving them a sense of confidence that they are dealing with a legitimate business. Your website can also serve as a platform to showcase new projects and updates, increasing the likelihood that visitors will come back to check out what’s new.